EU Tax on Non-EU Packages 'Does Not Make a Significant Impact'

The European Union's proposed flat tax of €2 on packages from outside the EU will not make a significant impact, says retail expert Paul Moers. He argues that the flat rate is too low and not aligned with future trade dynamics, especially with China. 'The EU needs to anticipate China's next moves; we are too stuck in the past,' Moers states.

Moers highlights the unfair competition faced by Dutch retailers against Chinese giants like Temu and Shein. A tiered tax system—€2 for packages under €15, €4 for €15-€30, and €5 for larger packages—would be more effective, he suggests.

Chinese companies are already adapting by establishing European hubs, bypassing the EU's tax. Moers emphasizes the need for fair trade rules to level the playing field.