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Tesla's Import Strategy Causes Pricing Anomaly
Canada is witnessing an unusual automotive market situation following Tesla's recent price adjustment. The electric vehicle manufacturer has implemented a significant price reduction to counteract import tariffs, creating a pricing paradox where Tesla's larger Model Y now costs less than its smaller Model 3.
Tariff Background
In April 2025, Canada imposed a 25% import tariff on US-made vehicles in response to American trade policies. This immediately increased Tesla Model Y prices by approximately €12,500 (20,000 CAD), raising its cost to 84,999 CAD (€53,000).
German Production Solution
To bypass these tariffs, Tesla quietly shifted Model Y production for the Canadian market to its Berlin Gigafactory. By importing vehicles from Germany instead of the US, Tesla reduced the Model Y's price by 20,000 CAD to 64,990 CAD (€40,600). This strategic move avoids the 25% import levy but extends delivery times to September-October.
Market Paradox Emerges
The price restructuring creates a market anomaly: The Model Y now costs approximately 5,000 CAD (€3,000) less than the Model 3, which still carries the US import tariff. Tesla hasn't officially promoted this price advantage, potentially due to criticism from recent buyers who paid the higher tariff-inclusive prices.
Consumer and Industry Impact
While the price reduction benefits new customers, it highlights global trade complexities affecting EV pricing. Tesla's Canadian sales had reportedly slowed amid political tensions and Chinese competition, with Q2 2025 global deliveries down 13.5% year-over-year.
